From content, video, interactive development, and live events, to providing full media support on a Mount Everest expedition, our work engages online and in the real world.
Video: Packing It Out
Awarded official festival laurels and accepted into the renowned Banff Festival & World Tour, our film in partnership with Wild Confluence Media documents the 'Packing It Out' project live from the Pacific Crest Trail.
Victorinox Swiss Army
A live, nationwide scavenger hunt and social media project, #GearDrop was built to bolster the Victorinox 'National Day Of Adventure.' Project cumulated with 50 custom medallions hidden around Manhattan in live event and $10,000+ in prizing.
Packing It Out
Content series launched to cover two young thru-hikers who created the 'Packing It Out' project to pick up garbage along the Pacific Crest Trail. Custom channel documented the journey and cleanup mission, from Mexico to the Canadian border.
Educational content for campers, backpackers, climbers, and more, the "Explainer" project is a series of guides written to help people buy and use gear in the outdoors. 20+ articles developed for series, all hosted on GearJunkie.com.
'Time To Play' Sweepstakes
When Salomon launched an update to its iconic Speedcross 4 shoe it turned to Monopoint to build a sweepstakes and social media project around its latest "Time To Play" campaign. Email capture and UGC were main KPIs for project.
'Good, Bad, Ugly'
Aggregated videos, reader voting, and content gamification anchored an off-beat project with KEEN and its Versatrail shoe launch for spring 2016. Viewers tasked to vote and share videos to build buzz (and get a chance to win KEEN gear).
A custom microsite, the "Epic Occupations" project highlighted 20 of the toughest, most extreme (and best) jobs on Earth. Built in partnership with YETI to bolster a campaign focused on "tough" jobs and the people who work them.
'For Real Life'
Profiles, product coverage, a factory tour, and original photography anchor this 10-part content series, built to give a look inside the Portland, Ore., brand Leatherman and its eponymous multitool product line.
'Scorched Earth' Video Series
Aerial drone filming, RED Digital Cinema (6K) cameras, and professional outdoor guides allowed our crew to climb, hike, cave, and capture never-before-seen footage from the Pacific Northwest for this original GearJunkie video series.
A nationwide tour, GearJunkie readers follow two contributing editors who pursue adventures, live, and work out of a custom camper, all powered by Enerplex solar and battery products for living off the grid.
France-based Salomon partnered with Monopoint to host a unique urban race. As a citywide scavenger hunt, the event challenged racers to run and decipher clues. Shoe demos, live social media, and an after party to celebrate the event.
'Rare Earth' Microsite
An immersive microsite, 'Rare Earth' highlights 20+ adventure travel destinations around the globe. As a part of the KEEN 'UNEEK' campaign, the site included branding to link the unique travel destinations with the "uneek" KEEN shoes.
50 Reasons: Why MPLS Is The Bike Capital
Shot over two months, this video captures the depth and diversity of cyclists in the Minneapolis/St. Paul metro area via dozens of interviews and action vignettes to stake a claim that Minneapolis is the No. 1 "bike city" in the nation.
'110 Outdoor Ambassadors'
An immersive content project, Monopoint produced a microsite, articles, and photography to create a reader experience and highlight 110 luminaries in the outdoor world. Developed branding and award structure with sponsor Wigwam during their 110th anniversary.
Goal Zero Content Series
Portable power and solar brand Goal Zero came to Monopoint as part of multiple product launch efforts in 2014. Content, social media, and major gear giveaways to drive buzz were included in the project.
'Real World Test' Series
Product in action. BFG needed to showcase its off-road tires and worked with GearJunkie on a multi-part article series. Our staff traveled on two remote wilderness trips to document the experience for content published on an exclusive channel on GearJunkie.com.
Preparedness - Content Series
One of the largest online retailers in its space, Brownells contracted Monopoint to reach a new audience via GearJunkie. Our editorial staff produced a highly-shareable series on emergency preparedness and built a social media plan to promote.
'Bike Mom' on Pedal MN
The tourism arm of the State of MN operates a major public initiative, Pedal MN. Monopoint created a two-month educational content program focused on women, moms, kids, and biking. The "Bike Mom" project included photo contests, a sweepstakes, 20 published articles, and social media throughout May/June, 2014.
Product Tech Launch
To launch a highly-anticipated heated glove technology, Outdoor Research worked with Monopoint to build a four-part content series. Hosted on GearJunkie.com, the articles profiled the product launch from multiple perspectives, keeping readers engaged throughout a month of scheduled content.
Boot up Iceland
Working with ECCO and Iceland Tourism, Monopoint developed a sweepstakes to award a trip to Iceland. Promotion via GearJunkie.com as well as multiple partner site. Entries and opt-ins collected from thousands of readers engaged in the project.
TC Urban Dash
Twin Cities In Motion
From creating a race course, to details like maps and rules, Monopoint for two years has helped Twin Cities In Motion organize its popular urban adventure race. Coordinated with community organizations and local businesses to build buzz and draw hundreds of people to race.
Ragnar Trail Project
Salomon / Suunto
Custom content, a sweepstakes, social media, and a live event... our "Ragnar Trail" project engaged the readership of GearJunkie.com in a two-month campaign.
Monopoint and Gerber collaborated to host a media channel live from the 2013 GoPro Games. Our crew of five produced videos, social media, a blog, and live broadcasts over the weekend event.
"Off The Map" - Video Series
Custom micro-site + 5-part video series filmed around U.S.A. Wrote, shot, edited, produced, and distributed to audience on partner site GearJunkie.com.
Day of the Knife
Social media "event" to proclaim international "Day of the Knife"; massive engagement on Facebook; daily content; video and blog; grand finale $5000 prize.
SPOT / GlobalStar
Mobile app to power nationwide GPS "treasure hunt." Thousands of participants engaged in real-world event + online component to communicate brand hallmarks in crowded GPS space.
Fast & Light
Original video series. Custom micro-site. Filmed across North America. Wrote, shot, edited, produced. Project included shared content rights for Timberland Inc.
Treasure Hunt: Roanoke
Roanoke, VA., Regional Tourism
Live event to promote outdoors pursuits in Roanoke, Va. $40,000 in gear awarded to 500 participants at events. Online engagement, content, marketing, and day-of logistics on course.
Patagonian Expedition Race
Wenger Swiss Army Knife
Week-long international event (in Chile) covered live. Micro-site developed. Photos, blog, articles, video. Pre- and post-race coverage for brand.
Content producer sent to Nepal for month to cover corporate expedition. Trekked to Mt. Everest Base Camp. Developed micro-site, articles, videos of summit climb.
Most Durable Person
Reader-submitted contest to crown "most durable person" in outdoors. Hundreds of entries. Grand prize awardee won adventure trip to Utah with outdoors personality.
Three-month social program leading up to grand prize adventure trip. Covered mountain ascent with winner via blog, photos, video.
Teva Mountain Games
Vail Valley Foundation
On-site reporters, photographers, and developer in Colorado to cover action-sports event. Custom micro-site to distribute content to viewers online.