‘GREAT URBAN OUTDOORS’ (YETI)
WHAT WE DID
VIDEO (8-PART SERIES)
CONTENT & SOCIAL MEDIA
SEEKING ADVENTURE IN URBAN AREAS
‘Find adventure within city limits.’ That’s was the tag line for a new kind of content series, produced with YETI. Video anchored multi-month campaign in 2017.
8-part video series concepted and shot. Traveled U.S. to find nexus of outdoor adventure and urban lifestyle. Distributed native to social media, garnering millions of views.
Writers and video producers created series of original concepts, from artificial surf waves in Texas (above) to underground mountain biking, fishing in Urban Alaska, and more.
‘Great Urban Outdoors’ content included subtle integration of YETI Coolers products. Real-world use scenarios revealed products in action during productions.