WHAT WE DID
CONTENT + VIDEO
SOCIAL MEDIA & STRATEGY
VIDEO, ARTICLES, AND MICROSITE
A custom microsite, the “Epic Occupations” project highlighted 20 of the toughest, most extreme (and best) jobs on Earth. Built in partnership with YETI to bolster a campaign focused on “tough” jobs and the people who work them.
YETI worked with Monopoint/GearJunkie to reach new audience via interactive project, Epic Occupations. Full 360-degree approach, including media buy, content, video, social media.
Original video profiled epic careers. Viral ‘Cergol Forge’ video highlighted Milwaukee blacksmith and knife/ax-maker. Launched natively on social media as original video production.
Content team built comprehensive resource guide to outdoors jobs. Consumer-facing project melded content with a DIY poll/survey for viewer to determine their ‘epic’ job best fit.