WHAT WE DID
CONTENT DEVELOPMENT & STRATEGY
SOCIAL MEDIA & STRATEGY
WORLD’S BEST BUCKET? YETI TAPPED MONOPOINT TO HELP LAUNCH ITS INNOVATIVE LOADOUT BUCKET.
An in-the-field product video and content + a social campaign aided in launching the LoadOut Bucket from YETI. Promoted on publisher partner GearJunkie.com.
‘BUCKET LIST’ VIDEO
Produced to show the outdoor utility (and virtually indestructible design) of the LoadOut Bucket, we produced a video that garnered millions of impressions on GearJunkie and social media across the web.
A concentrated month-long campaign of content, video, and social media aided in building buzz around the LoadOut Bucket. Awarded a ‘Best in Show’ at Outdoor Retailer trade show (summer 2017).
A full plan to detail the product (which is an upgrade to the humble 5-gallon bucket) was needed for possibly skeptical consumers. Use-case examples, articles, and studio photography brought the bucket to life.