‘110 OUTDOOR AMBASSADORS’ (WIGWAM)

WHAT WE DID

 

CONTENT DEVELOPMENT & STRATEGY

SOCIAL MEDIA & STRATEGY

CELEBRATING 110 YEARS IN BUSINESS WITH AN EVERGREEN PROJECT

In partnership with Wigwam we created a highly visual microsite celebrating 110 Outdoor Ambassadors.  We worked with the brand to come up with the subjects and profiled them on an interactive website that will live on forever.

CUSTOM MICROSITE

Profiling luminaries in the outdoors world, project included an immersive microsite. 500,000+ organic pageviews served during short promotional calendar.

PRODUCT INTEGRATION

Reader prizing, product placement, and custom branded merchandise (for giveaways and a live event) included in Wigwam 110 Outdoor Ambassadors project.

CONTENT

Monopoint copywriters crafted 110 short articles to highlight the 110 nominated luminaries. Original photography procured as visual backbone to full-screen site.

VISIT SITE
YETI- Great Urban Outdoors
REI- PACKING IT OUT
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