WHAT WE DID
EVENT PRODUCTION (NEW YORK CITY)
SOCIAL MEDIA & STRATEGY
VICTORINOX SWISS ARMY WANTED TO CELEBRATE ADVENTURE
Monopoint produced a live activation in Manhattan (and 5 additional cities) to challenge participants on a DIY scavenger hunt for Swiss Army prizes.
A live, nationwide scavenger hunt and social media project, #GearDrop was built to bolster the Victorinox ‘National Day Of Adventure.’
Victorinox’s 5th Ave. store and Manhattan’s Central Park served as hubs for the scavenger hunt and daylong adventure event.
Project cumulated with 50 custom medallions hidden around Manhattan in live event and $10,000+ in prizing.