WHAT WE DID
NATIONWIDE TOUR (LIVE EVENTS)
CONTENT & SOCIAL MEDIA
ROLLING ACROSS AMERICA IN SEARCH OF ADVENTURE, BUILDING A BRAND ALONG THE WAY.
For summer 2017, Kelty commissioned a nationwide #VanLife tour to outdoors hot-spots. Monopoint worked with GearJunkie to support Kelty tour, including live activations, content, contests, and social campaigns to build buzz.
Live demonstrations on vanlife, gear tutorials, giveaways, and presentations at stops on the Wonder Lost route. Our staff contracted real vanlife-ers to engage with Kelty reps and event participants at events.
Custom landing page and content archive built for Tour. 10+ articles published over multi-month timeline. Tour map and tools to learn about Kelty and stops along the Wonder Lost way. (View project)
From tents to camp chairs, Kelty products were integrated throughout entire project. Gear demos, giveaways, and content about Kelty products included. Articles published on GearJunkie.com.