WHAT WE DID
MAJOR TOURISM CAMPAIGN
EVENT DEVELOPMENT & SOCIAL MEDIA
A STATEWIDE SCAVENGER HUNT
Sponsored by the State Of Minnesota’s Tourism Board (Explore Minnesota), Monopoint concepted and brought to life a major live event.
The premise — a statewide outdoor scavenger hunt — was to encourage travel and exploration in Minnesota during the winter months.
SOCIAL + IRL
Checkpoint MN lived on social media and IRL (in real life). Thousands of people participated over 4-year span of program.
Engaged audience traveled the state of MN to find checkpoints, take photos, and upload to social media and CPMN site.