CHECKPOINT MN (EXPLORE MINNESOTA TOURISM)

 

WHAT WE DID

MAJOR TOURISM CAMPAIGN

EVENT DEVELOPMENT & SOCIAL MEDIA

A STATEWIDE SCAVENGER HUNT

Sponsored by the State Of Minnesota’s Tourism Board (Explore Minnesota), Monopoint concepted and brought to life a major live event.

TOURISM PUSH

The premise — a statewide outdoor scavenger hunt — was to encourage travel and exploration in Minnesota during the winter months.

SOCIAL + IRL

Checkpoint MN lived on social media and IRL (in real life). Thousands of people participated over 4-year span of program.

ICONIC UGC

Engaged audience traveled the state of MN to find checkpoints, take photos, and upload to social media and CPMN site.

VISIT SITE
REI- PACKING IT OUT
Victorinox- Gear Drop
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