CONTENT & STRATEGY
SOCIAL MEDIA + VIDEO
Monopoint worked with GearJunkie.com to move its HQ from the city to the woods. For a three-day activation and content project, the writers and producers relied on sponsor EnerPlex Solar’s product line, living, working, and enjoying nature — on the clock! — at an off-grid office, and documenting the experience along the way.
Real-world test of solar-power products, where only the sun can keep them charged. Produced over three days, GearJunkie challenged its staff to operate the editorial office and make cool content fully off the grid.
10+ articles, video, and social media kept readers coming for more. A custom homepage was developed to showcase the project over a multi-week campaign. Enews and media buy added bonus promotional reach. (View project)
Millions of impressions obtained via custom landing page, social media, and internal promotion to GearJunkie readers. Original assets produced and available to client (content/articles, photography, video).