WHAT WE DID
SOCIAL MEDIA & CONTENT
ACROSS THE USA, WE BUILT THE ‘LIVE YOUR LOCAL ADVENTURE TOUR’
The premise: Lead unique local adventures across the U.S., and put on happy hour events at Eddie Bauer stores to celebrate!
LOCALS TO LUMINARIES
Eddie Bauer athletes (pictured here: Seven Summits climber Ed Viesturs) engaged with audiences at in-store and outdoors adventure events.
20+ LOCAL EVENTS
We coordinated dozens of events over a year+ timeline on two distinct tours. Events included trail runs, climbing demos, and an adventure race.
KEEP IT SOCIAL
Facebook live and full social media calendar kept viewers up to date throughout the tour. Reader giveaways and content built to create buzz.