Vista Outdoor

Launching A New Brand

Industry giant Alliant Techsystems (ATK) contracted Monopoint as its full-service branding agency for a major launch of Vista Outdoor. The new company (Vista) would operate and own 30+ outdoors brands.

The Result

Monopoint created new corporate logo, branding, and identity. Produced multiple videos. Created content and collateral for public launch as well as a New York Stock Exchange debut (NYSE: VSTO).

Logo & Branding

Our designers built Vista Outdoor logo and related branding assets.


Full development and design of Site highlights company launch as well as its 30+ brands. View site


Corporate brochure, company branding guidebook, intranet layout and design, and signage built for internal company rollout. View the brochure [9MB]


Monopoint team produced multiple original videos for Vista Outdoor public launch as well as a high-profile investment banking tour to launch the company before NYSE debut.


Content Development / Content Strategy / Social Media / Social Strategy