Launching A New Brand
Industry giant Alliant Techsystems (ATK) contracted Monopoint as its full-service branding agency for a major launch of Vista Outdoor. The new company (Vista) would operate and own 30+ outdoors brands.
Monopoint created new corporate logo, branding, and identity. Produced multiple videos. Created content and collateral for public launch as well as a New York Stock Exchange debut (NYSE: VSTO).
Content Development / Content Strategy / Social Media / Social Strategy