A Journey to
One Million Steps
How do you launch a hiking boot campaign? To jumpstart its 2014 boot line, KEEN Footwear turned to Monopoint. Working with the editors of GearJunkie.com we created a calendar of content and coordinated adventures to put an actual 1 million steps (about 500 miles) on a single pair of KEEN boots.
A published 10-part content series on GearJunkie.com resulted in substantial buzz around the new boot, the Durand. KEEN highlighted the project on its social media and blog. The actual '1 Million Steps' boots were then featured live at industry trade shows throughout the year.
Content Development / Content Strategy / Social Media / Social Strategy