DAY OF THE KNIFE
Our annual "Day Of The Knife" project captures attention from hundreds of thousands of "knife junkies" around the world. A 30-day spree of content, social media, reader challenges, and giveaways, the online "event" cumulates in a real-world celebration -- the official "Day Of The Knife" -- in August each year.
Massive engagement from hundreds of thousands of GearJunkie readers as well as Buck Knives and Cabela’s fans (2014 event). Tens of thousands of Facebook followers gained to "Day Of The Knife" page and sponsor properties.
Content Development / Content Strategy / Social Media / Social Strategy