Sponsored by the State Of Minnesota's Tourism Board (Explore Minnesota), Monopoint concepted and brought to life a major live event. The premise -- a statewide outdoor scavenger hunt -- was to encourage travel and exploration in Minnesota during the winter months.
Monopoint built checkpointmn.com to host the event, which included a mobile-friendly interface and geo-tagging features to allow participants to register and then "check in" at the points around the state. Thousands of people participated, motivated by the joy of travel and exploration.
Content Development / Content Strategy / Social Media / Social Strategy