Monopoint Media

We Build Content

Our work is Real. No fluff, no B.S. We are writers, developers, behind the lens, with a pen, in the field. On the top of a mountain. Pedaling in a race. Running. Working. We engage. We build content. We change brands.

Work

Since 2006, Monopoint Media has built authentic content that makes an impact like no one else.

Video Reel 2013

Monopoint Media, Royal Antler & JoshuaVP

From road biking in Tuscany, to a trek along California's "Lost Coast," this 1-minute highlight reel shows our collective's best shooting, editing, and color work over the past year.

"Off The Map" - Custom Video Series

Yakima Racks

Custom micro-site + 5-part video series filmed around U.S.A. Wrote, shot, edited, produced, and distributed to audience on partner site GearJunkie.com.

"Day of the Knife" - Social Media Event

Gerber Gear

Social media "event" to proclaim international "Day of the Knife"; massive engagement on Facebook; daily content; video and blog; grand finale $5000 prize.

CheckpointSPOT - Social Media Game

SPOT / GlobalStar

Mobile app to power nationwide GPS "treasure hunt." Thousands of participants engaged in real-world event + online component to communicate brand hallmarks in crowded GPS space.

Treasure Hunt: Roanoke

Roanoke, VA., Regional Tourism

Live event to promote outdoors pursuits in Roanoke, Va., area. $40,000 in gear awarded to 500 participants at events. Online engagement and buzz building to day-of.

"Fast & Light" - Custom Video Series

Timberland Footwear

Original video series. Custom micro-site. Filmed across North America. Wrote, shot, edited, produced. Project included shared content rights for Timberland Inc.

Patagonian Expedition Race

Wenger Swiss Army Knife

Week-long international event (in Chile) covered live. Micro-site developed. Photos, blog, articles, video. Pre- and post-race coverage for brand.

Expedition Hanesbrands

Hanesbrands Inc.

Content producer sent to Nepal for month to cover corporate expedition. Trekked to Mt. Everest Base Camp. Developed micro-site, articles, videos of summit climb.

"Most Durable Person" - Social Media

CORDURA Brand

Reader-submitted contest to crown "most durable person" in outdoors. Hundreds of entries. Grand prize awardee won adventure trip to Utah with outdoors personality.

Choose-Your-Adventure Sweepstakes

REI Adventures

Three-month social program leading up to grand prize adventure trip. Covered mountain ascent with winner via blog, photos, video.

Alleghenies Sweepstakes

The Alleghenies Tourism Board

Tourism Board seeking engagement of little-known destination. Created trip sweepstakes + micro-site with video, blog, articles on Alleghenies area.

Teva Mountain Games

Vail Valley Foundation

On-site reporters, photographers, and developer in Colorado to cover action-sports event. Custom micro-site to distribute content to viewers online.

"Working with Monopoint Media on the 'Day of the Knife' project was a fantastic experience in collaborative digital marketing. They took the time to understand our goals and executed a plan that exceeded expectations."
— Corey Maynard, Vice President of Marketing, Gerber

Capabilities

Custom Content

The real deal. We hire top journalists, writers, editors, and photojournalists to build quality content for brands. From custom blogs to profile interviews and technical articles, we live and breathe content and build it with pride.

Video

From adventure-sports series to produced product shoots, our collective is known for its ability to stun. We rope up and climb, or we pedal to keep up, camera always rolling. Our production/edit team does magic before the footage is released to the world.

Social Media

Engage your fans. Tweet. "Like." Instagram it, or "pin" your image on a wall. We build social programs that bridge your brand to millions of potential fans. Month-long special projects to annual social-media management plans.

Strategy / Consulting

In the outdoors world, we do all the trade shows. We know all the brands. For 10+ years, our staff has been on the pulse of the outdoors space. Hourly consultation to extended contracts available on marketing, branding, and product development areas.

Live Events

Engage your customers in a live setting outdoors! Since 2008, Monopoint has organized competitive and lifestyle events to build buzz and introduce thousands of people to the outdoors.

Design & Development

We develop customized brand experiences across multiple channels, including micro-sites, Facebook and Twitter branding and online advertising. We aim to lighten the load on your internal resources and execute smart, goal-driven solutions.

Content Distribution

Monopoint Media owns and operates GearJunkie.com, a top publication on outdoor sports and gear reviews. The site, founded in 2006, has hundreds of thousands of monthly readers.

Ad Network

Through the Monopoint Ad Network, we give advertisers a highly-targeted audience of hard-to-reach outdoors enthusiasts, including millions of pageviews each month on sites like GearJunkie, Trailspace and SuperTopo.

"One thing we always need as a brand is relevant content. Monopoint gave us exactly what we needed. Working with this team was incredibly easy, as they were very accommodating to our requests and delivered a turn-key solution."
— Bobbie Parisi, Global Vice President of Brand Management, Yakima Products Inc.

about

Monopoint Media LLC, founded in 2006, is a creative agency focused on outdoor, sports, and active lifestyle brands. We work with top brands to build video, stories, micro-sites, social-media projects, and custom content. Based in Minneapolis, with an office in the city’s Uptown neighborhood, our active staff travels, competes in endurance events, bikes to work, runs 5Ks at lunch, and lives a true active/outdoor lifestyle!

John Peacock

Partner

A founder of GearJunkie.com and Monopoint, John has over a decade of experience within the interactive design & development field. He has worked as a design, development and strategy partner for ad agencies and direct clients around the U.S.

Stephen Regenold

Partner

A writer and journalist by trade, Regenold worked for years with The New York Times. He founded GearJunkie.com in 2006, a media outlet that's now considered a top publication on adventure topics and outdoors gear. Regenold is a climber, cyclist, runner, and competitive endurance athlete.

Mike Santi

Business Development

With 10+ years in online media, from sales to product development, Santi is a founding partner of Monopoint. He has worked in digital on projects from social media "events" to multi-episode video series. An avid runner, Santi recently completed an obstacle race involving mud pits, walls, and electrified wire.

Video Production Partners

TC Worley

Cinematographer

As a co-owner of Royal Antler, one of the video partners of Monopoint, T.C. Worley is an accomplished photographer with a client list that includes the New York Times and Outside Magazine.

Tony Franklin

Director

Fellow co-owner of Royal Antler, Tony Franklin has over 10 years of experience as an art director with Target Corporation and a number of other clients. He’s also the man behind Public Convoy.

Joshua Van Patter

Production Logistics

An independent video editor, cinematographer, and logistics guru, Joshua VP has worked on productions around the world, from cycling shoots in Sicily to time-lapse footage in the Utah desert. He lives and works in Minneapolis.

"The Monopoint team is a one-stop shop. We leveraged their expertise in social and traditional media, digital and events for programs which yielded awesome results!"
— Derek Moore, Marketing Manager, SPOT (division of GlobalStar Inc.)

Contact

Contact Info

+1 651-210-0254

info@monopointmedia.com

2836 Lyndale Avenue South Suite 100, Minneapolis, MN 55408

© 2013 Monopoint Media | All Rights Reserved