Monopoint Media

We Build Content

Video projects, live events, interactive design, custom content — Monopoint Media is a creative agency based in Minneapolis. Since 2006, we have worked with the world's best active/outdoor brands. We also own and operate GearJunkie.com.

Work

From video and live events, to providing full media support on a Mount Everest expedition, our work engages online and in the real world. Click on the case studies here for a high-level look.

"Working with Monopoint Media on the 'Day of the Knife' project was a fantastic experience in collaborative digital marketing. They took the time to understand our goals and executed a plan that exceeded expectations."
— Corey Maynard, Vice President of Marketing, Gerber

Capabilities

Custom Content

The real deal. We employ top journalists, writers, editors, and photojournalists to build quality content for brands. From custom blogs to profile interviews and technical articles, we live and breathe content and build it with pride.

Video

From adventure-sports series to product shoots or trade show booth videos, our collective is known for its ability to stun. We rope up and climb, or we pedal to keep up, camera always rolling. Our production & editing team is involved in every aspect, from concept to distribution.

Social Media

Engage your fans. Tweet. "Like." Instagram it, or "pin" your image on a wall. We build social programs that bridge your brand to millions of potential fans. Month-long special projects to annual social-media management plans.

Strategy / Consulting

In the outdoors world, we do all the trade shows. We know all the brands. For 10+ years, our staff has been on the pulse of the outdoors space. Hourly consultation to extended contracts available on marketing, branding, and product development areas.

Live Events

Engage your customers in a live setting outdoors! Since 2008, Monopoint has organized competitive and lifestyle events to build buzz and introduce thousands of people to the outdoors.

Interactive Development

We develop customized brand experiences across multiple channels, building everything from social platforms to inventory-tracking systems, Facebook, Twitter & Instagram programs to online advertising. We aim to lighten the load on your internal resources and execute smart, goal-driven solutions.

Content Distribution

Monopoint Media owns and operates GearJunkie.com, a top publication on outdoor sports and gear reviews. The site, founded in 2006, has over half a million monthly readers. View the Gear Junkie Media Kit here.

Ad Network

Through the Monopoint Ad Network, we give advertisers a highly-targeted audience of hard-to-reach outdoors enthusiasts, including millions of pageviews each month on sites like GearJunkie, Trailspace and SuperTopo.

"One thing we always need as a brand is relevant content. Monopoint gave us exactly what we needed. Working with this team was incredibly easy, as they were very accommodating to our requests and delivered a turn-key solution."
— Bobbie Parisi, Global Vice President of Brand Management, Yakima Products Inc.

about

Monopoint Media LLC, founded in 2006, is a creative agency focused on outdoor, sports, and active lifestyle brands. We work with top brands to build video, stories, micro-sites, social-media projects, and custom content. Based in Minneapolis, with an office in the city’s Uptown neighborhood, our active staff travels, competes in endurance events, bikes to work, runs 5Ks at lunch, and lives a true active/outdoor lifestyle!


For 2014

Monopoint Media and design firm Capsule have formed a partnership. Our goal is to offer the outdoor and active-lifestyle industries a full-service agency that spans design, content creation, interactive, media planning, and boots-on-the-ground live events. The group, based in Minneapolis, consists of 25+ individuals and at least three office dogs. Together, our capabilities include:


Stephen Regenold

Partner

A writer and journalist by trade, Regenold worked for years with The New York Times. He founded GearJunkie.com in 2006, a media outlet that's now considered a top publication on adventure topics and outdoors gear. Regenold is a climber, cyclist, runner, and competitive endurance athlete.

Mike Santi

Business Development

With 10+ years in online media, from sales to product development, Santi is a founding partner of Monopoint. He has worked in digital on projects from social media "events" to multi-episode video series. An avid runner, Santi recently completed an obstacle race involving mud pits, walls, and electrified wire.

Video Production Partners

TC Worley

Cinematographer

An avid outdoorsman and one of the video partners of Monopoint, T.C. Worley is an accomplished photographer and videographer with a client list that includes the New York Times, Outside Magazine, Target and Lifetime Fitness.

Joshua Van Patter

Production Logistics

An independent video editor, cinematographer, and logistics guru, Joshua VP has worked on productions around the world, from cycling shoots in Sicily to time-lapse footage in the Utah desert. He lives and works in Portland.

"The Monopoint team is a one-stop shop. We leveraged their expertise in social and traditional media, digital and events for programs which yielded awesome results!"
— Derek Moore, Marketing Manager, SPOT (division of GlobalStar Inc.)

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