Video projects, live events, interactive design, custom content — Monopoint Media is a creative agency based in Minneapolis. Since 2006, we have worked with the world's best active/outdoor brands. We also own and operate GearJunkie.com.
From video and live events, to providing full media support on a Mount Everest expedition, our work engages online and in the real world. Click on the case studies here for a high-level look.
#FanVan Tour - Social Media, Live Event
As a hub during SmartWool's nationwide "Fan Van" tour, Monopoint hosted an urban adventure race to engage a core audience in a live setting. Follow-up content to document the event online for wide reach.
Ragnar Trail Project
Salomon / Suunto
Custom content, a sweepstakes, social media, and a live event... our "Ragnar Trail" project engaged the readership of GearJunkie.com in a two-month campaign.
GoPro Games - Video, Custom Content
Monopoint and Gerber collaborated to host a media channel live from the 2013 GoPro Games. Our crew of five produced videos, social media, a blog, and live broadcasts over the weekend event.
Event Promotion Video
Wolverine Obstacle Race
Monopoint provided full video production for "Extreme Wolverine" event. Wolverine used the final product online & for use at their trade show booth (Outdoor Retailer Summer Market 2013).
"Off The Map" - Custom Video Series
Custom micro-site + 5-part video series filmed around U.S.A. Wrote, shot, edited, produced, and distributed to audience on partner site GearJunkie.com.
"Day of the Knife" - Social Media Event
Social media "event" to proclaim international "Day of the Knife"; massive engagement on Facebook; daily content; video and blog; grand finale $5000 prize.
CheckpointSPOT - Social Media Game
SPOT / GlobalStar
Mobile app to power nationwide GPS "treasure hunt." Thousands of participants engaged in real-world event + online component to communicate brand hallmarks in crowded GPS space.
Treasure Hunt: Roanoke
Roanoke, VA., Regional Tourism
Live event to promote outdoors pursuits in Roanoke, Va., area. $40,000 in gear awarded to 500 participants at events. Online engagement and buzz building to day-of.
"Fast & Light" - Custom Video Series
Original video series. Custom micro-site. Filmed across North America. Wrote, shot, edited, produced. Project included shared content rights for Timberland Inc.
Patagonian Expedition Race
Wenger Swiss Army Knife
Week-long international event (in Chile) covered live. Micro-site developed. Photos, blog, articles, video. Pre- and post-race coverage for brand.
Content producer sent to Nepal for month to cover corporate expedition. Trekked to Mt. Everest Base Camp. Developed micro-site, articles, videos of summit climb.
"Most Durable Person" - Social Media
Reader-submitted contest to crown "most durable person" in outdoors. Hundreds of entries. Grand prize awardee won adventure trip to Utah with outdoors personality.
Three-month social program leading up to grand prize adventure trip. Covered mountain ascent with winner via blog, photos, video.
The Alleghenies Tourism Board
Tourism Board seeking engagement of little-known destination. Created trip sweepstakes + micro-site with video, blog, articles on Alleghenies area.
Teva Mountain Games
Vail Valley Foundation
On-site reporters, photographers, and developer in Colorado to cover action-sports event. Custom micro-site to distribute content to viewers online.
"Working with Monopoint Media on the 'Day of the Knife' project was a fantastic experience in collaborative digital marketing. They took the time to understand our goals and executed a plan that exceeded expectations."
— Corey Maynard, Vice President of Marketing, Gerber
The real deal. We employ top journalists, writers, editors, and photojournalists to build quality content for brands. From custom blogs to profile interviews and technical articles, we live and breathe content and build it with pride.
From adventure-sports series to product shoots or trade show booth videos, our collective is known for its ability to stun. We rope up and climb, or we pedal to keep up, camera always rolling. Our production & editing team is involved in every aspect, from concept to distribution.
Engage your fans. Tweet. "Like." Instagram it, or "pin" your image on a wall. We build social programs that bridge your brand to millions of potential fans. Month-long special projects to annual social-media management plans.
In the outdoors world, we do all the trade shows. We know all the brands. For 10+ years, our staff has been on the pulse of the outdoors space. Hourly consultation to extended contracts available on marketing, branding, and product development areas.
Engage your customers in a live setting outdoors! Since 2008, Monopoint has organized competitive and lifestyle events to build buzz and introduce thousands of people to the outdoors.
We develop customized brand experiences across multiple channels, building everything from social platforms to inventory-tracking systems, Facebook, Twitter & Instagram programs to online advertising. We aim to lighten the load on your internal resources and execute smart, goal-driven solutions.
Monopoint Media owns and operates GearJunkie.com, a top publication on outdoor sports and gear reviews. The site, founded in 2006, has over half a million monthly readers. View the Gear Junkie Media Kit here.
Through the Monopoint Ad Network, we give advertisers a highly-targeted audience of hard-to-reach outdoors enthusiasts, including millions of pageviews each month on sites like GearJunkie, Trailspace and SuperTopo.
"One thing we always need as a brand is relevant content. Monopoint gave us exactly what we needed. Working with this team was incredibly easy, as they were very accommodating to our requests and delivered a turn-key solution."
— Bobbie Parisi, Global Vice President of Brand Management, Yakima Products Inc.
Monopoint Media LLC, founded in 2006, is a creative agency focused on outdoor, sports, and active lifestyle brands. We work with top brands to build video, stories, micro-sites, social-media projects, and custom content. Based in Minneapolis, with an office in the city’s Uptown neighborhood, our active staff travels, competes in endurance events, bikes to work, runs 5Ks at lunch, and lives a true active/outdoor lifestyle!
Monopoint Media and design firm Capsule have formed a partnership. Our goal is to offer the outdoor and active-lifestyle industries a full-service agency that spans design, content creation, interactive, media planning, and boots-on-the-ground live events. The group, based in Minneapolis, consists of 25+ individuals and at least three office dogs. Together, our capabilities include:
A founder of GearJunkie.com and Monopoint, John has over a decade of experience within the interactive design & development field. He has worked as a design, development and strategy partner for ad agencies and direct clients around the U.S.
A writer and journalist by trade, Regenold worked for years with The New York Times. He founded GearJunkie.com in 2006, a media outlet that's now considered a top publication on adventure topics and outdoors gear. Regenold is a climber, cyclist, runner, and competitive endurance athlete.
With 10+ years in online media, from sales to product development, Santi is a founding partner of Monopoint. He has worked in digital on projects from social media "events" to multi-episode video series. An avid runner, Santi recently completed an obstacle race involving mud pits, walls, and electrified wire.
An avid outdoorsman and one of the video partners of Monopoint, T.C. Worley is an accomplished photographer and videographer with a client list that includes the New York Times, Outside Magazine, Target and Lifetime Fitness.
"The Monopoint team is a one-stop shop. We leveraged their expertise in social and traditional media, digital and events for programs which yielded awesome results!"
— Derek Moore, Marketing Manager, SPOT (division of GlobalStar Inc.)
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